Brief:

Create more than a cycling club for Gen Z to go to where they are able to have a conversation and enjoy social moments.

Insight:

Many of the Gen Z don’t have a third space to go.

Brand Information:

Gen Z doesn’t have a third space to go. They usually go from their home to work and back. COMPA comes from the Spanish word compañero, meaning friend or buddy.  When it comes to Gen Z, they usually go from their home to work and back.  They usually don’t have a social life outside of work, as many Gen Z don’t want to go to bars or clubs. Creating a social space that makes use of cycling as a means for organising events that provide opportunities for people from Gen Z to socialise with one another away from their cellphones.